The State of Dark Data

More than 80% of business and IT leaders agree that data is the cornerstone of success. In fact, in 2017 The Economist declared data to be the world’s most valuable resource and Gartner says to treat data as an asset. The power of data and increasingly sophisticated analytics tools rely on the ability to combine disparate data to uncover new insights, new lines of business, improve efficiency and enhance security.


Unless, of course, you can’t find your data. Information you don’t know you have, or can’t fully tap is left in the dark. This is dark data, all the unknown and untapped data across an organization, generated by systems, devices, and interactions. But why should organizations strive to bring all their data into the light?


Our partner Splunk released a new research report: “The State of Dark Data,” that discusses how dark data is being identified, who’s working with it and AI’s involvement in it all. Based on a global survey of 1,300 business and IT leaders, the research gives insight into the reality of how much data is being leveraged in today’s current business landscape.  

Some interesting facts from the report:

  • On average, business and IT decision makers estimate that 55% of their data is dark. Yet nearly everyone rates data as “very” or “extremely” valuable to their organization’s overall success.
  • Today only 12% use AI to help guide business strategy, but 61% say they’ll do so in five years.
  • Data skills will become essential to every job, especially leadership roles. While 92% of respondents are “willing” to learn new data skills, only 57% are “extremely” or “very” enthusiastic to work more with data.


The survey correspondents shine their light on data and share their experiences on how to bring dark data into the light. They underline once more the importance of data for a successful business.

Read the stories from your peers around the world and download the full report.



May 2019